Stop Sounding Needy. Start Sounding Equal.

Hi ,If you sound like you’re begging for approval, the prospect becomes the judge and you become the defendant. That’s a terrible posture for selling, and once you fall into it, it’s hard to recover.I’ve watched too many sales meetings where salespeo...

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Feb 03, 2026
PechaKucha: The Art of Tapping Out

Hello ,One of our speakers, Charles Weyer posted this beautiful piece of text to tee up and market his talk, The Art of Tapping Out, at PechaKucha on 5 March at The Tryst.Never give up!..... No matter what!...... (Calm down Andrew Tate fans)This is...

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Feb 03, 2026
Deep Work ...

Hi, ,It’s officially February. Remember, this is the month you’ll be preparing to write your book.Your first goal is simple: find one consistent hour every day, in the same place each day. (time and place have memory).For February, don’t write yet. U...

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Feb 01, 2026
We Need A Villain

Hello ,I’ve been reading about enemy-based marketing lately, and why it works so well when it’s done properly.It led me to a simple conclusion.We need a villain.Not a person. Not a competitor. Something simpler and more honest than that.If you can’t...

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Jan 29, 2026
Writing Quest 2026: Mindset Reset

Hi Hello , I posted this on the whatsapp group. From now on from time-to-time I will pop something to you on email that may be helpful. Most of us have a mindset issue, not a writing issue. Let's start with mindset. So remember, we are going to make...

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Jan 26, 2026
PechaKucha: Melting Clocks and Dangerous Ideas on March 5

Hello ,Gillian, Kirsten and I have been beavering away trying to find eccentric, eclectic and interesting speakers for PechaKucha Vol. 41 on 5 March (we moved it from 12 February). We think we may have got the mix right.There are fighters in the hou...

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Jan 21, 2026