What's up Brand Builders!Yesterday we were bundling up motives with big promises.Priority is the input, profit (for all parties) is the output.In other news...An hour in the morning is worth two in the afternoon.What would you do if you had an extra...

What's up Brand Builders! Yesterday we were talking about menu economics and how when married to a specific hard cost, creates a context for a brand. Got a squeaky wheel? Just hit reply. In other news... If I were a professional wrestler, I’d want a...

What's up Brand Builders! Yesterday we were talking about the only reasons people buy things. It's a short list. But it gets personal, quickly.In other news... Stop getting mad at lazy people… they didn’t do anything.Anyhoo... How do we connect purch...

Hi there!It's been a while. I hope you've been safe, happy, and that everything is going great.I wanted to create a home for people to share their documents with people like me who are always looking for ways to speed up their workflow. You know wha...

Hi there.How many times a day do you ask... WHO'S MY REP FOR THAT?? Well, that's why we made whosmyrep.net.Yesterday we launched the EVENTS part of it where ambassadors, brand managers, etc can post events and your industry guests can search by marke...

Resolutions. Commitment. Pressure.Everyone expects you to set resolutions by Jan. 1… and if not then, then ASAP. My advice: Throw that idea out the window. It’s a misconception. You haven’t started the year off “wrong,” just because you don’t know yo...

Don't you just love it when people tell you they're about to be honest.Because, like you, my assumption is that they've been lying the whole time.So you're FINALLY being honest with me?What the hell have I been EATING???Well, I'll (continue to) be ho...

Hi there.I didn't know this, but some folks REALLY stood up for Jon Taffer. You can rely on me to NOT do that. You see, friends, I used him as a device to invoke a response. A response to a judgmental, character actor buffoon who is famous for bera...

Hi there! Just your daily reminder that Jon Taffer Sucks.ALSO, my BEO template offer is coming down tomorrow!Get it while it's the cheapest it will ever be...(and I'll never have this a la carte again).Get your Sheet TogetherThank you!JasonP.S. I on...

Hi there.Along with "Actually", "Seriously", and "Moist"... "PreBatch" is up there with the words and phrases I dislike the most. It's just...yech.Using the prefix "Pre" means you're doing it in advance, which is the whole purpose of a 'batch'. So w...