Hi there.Yesterday I was talking about how Tim just doesn't appreciate or respect your time. Damnit Tim, NOT NOW. I'm not going to waste my f$#ks on you.I don't know if it was thinking about Michael K. Williams, or troubles with work, or just havin...

Hi there. Yesterday I was talking about planned obsolescence and how new iPhones are basically forced on you every two years.In other news:You're not falling apart. You're ridding yourself of things that don't serve you any more. Anywho. Yo...

Hi there, I hope you enjoyed your Labor Day . I was going to go to a barbecue, but I didn't want the emotional labor of talking to people. Speaking of days off...Paying every two weeks versus every month takes five years off your mortgage...Anywho......

Hey there,Next time you design a new offer or promotion for your business, think about John Leonard.John who?Oh — you never heard about the time this 21-year-old college student sued Pepsi because he said they owed him a $33 million fighter jet?...

Hi there,Take a look at these balls. Are they all the same color?Well, duh, of course not, right?WRONG.They're all the same color.Before I prove it to you, let me explain the difference between "data" and "information"...I know this feels like I...

Hi there,On June 12, 2005, Steve Jobs gave a commencement speech at Stanford University.There's a reason the video of that speech now has more than 34 million views.Sure, it's got Steve Jobs, one of the most iconic figures of our lifetime.But lots of...

Hey there!We've been working on something pretty spectacular, and couldn't wait until Friday to share it with you.Tell me if this sounds familiar...You walk into a restaurant.You enjoy a great meal or a drink.You pay your tab.And you go home.If you l...

Hi there,I saw this posted in a copywriting group on Facebook recently.Check out the comments beneath the original post ...I suppose this question fascinates me because, for my money, using story is a means of authenticity, not manipul...

Hey y'all!Recently I've been digging deeper into the issue of why so many fail to fully take advantage of email marketing.I put "fully" in italics there because it's not like people aren't emailing.They are. But the...

Hey Team,This email is about dead bodies, famous gangsters, tequila shots and one of the biggest teases in American history.Let me set the frame so that I can justify using this story as a marketing lesson.So picture this for a second...Imagine launc...