Back the CAC

Hi there.Yesterday we were talking about culling your Facebook friends. Or maybe you should just chill on Facebook altogether. By subtracting things that don't much matter, you're adding value to the things that do.Speaking of matter...You don't...

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Sep 30, 2021
Unfriender

Hi there.I took a couple of days off of the newsletters to finish some projects. Speaking of projects, I got to work Governor's Ball this weekend as a bartender.Banging out the same four drinks thousands of times while having the same conversati...

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Sep 28, 2021
Destination/Roadmap

Hi there.Yesterday we were talking about your Impact Radius. Bring YOUR THING to the world, starting from your line of sight. Anyone remember Yertle the Turtle?In other news...I watched a video of Dave Chapelle gave a MAGICAL interview about why he...

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Sep 21, 2021
Impact Radius

Hi there.I hope you had a great weekend. Mine involved a solo overnight camping trip to Harriman State Park. It gave me time to think. I thought about why didn't spend more time thinking about the weather report.In other news:"The main differenc...

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Sep 20, 2021
Why we buy stuff.

Hi there.Yesterday I showed you the power of a flywheel in a business when you connect operations with sales and marketing.In other news...If you want to achieve greatness… you’ll first need to master average. Anywho.Your THING today is:'Why peo...

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Sep 17, 2021
The Flywheel

Chag sameach.Yesterday we were talking about how using Software products can streamline and act as a force multiplier for your business, bar or brand.In other news...Sometimes we make the mistake of thinking someone doesn't care about our product or...

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Sep 16, 2021
SaaSy

HI There.Yesterday we were talking about creativity and operating in your creative zone. It's amazing how we try to be productive at the worst times for us. All tasks were not created equal.In other news...Dropping my kid off at day care this morni...

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Sep 15, 2021
Picardy Third

Hi There.Last week I was talking about how nobody really knows what they're doing and I got a very thoughtful and deep response from my high school music teacher Mr. C. He was telling me about how he 'acted' like a music teacher for 34 years. What...

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Sep 14, 2021
Split Testing

Hi there.I hope you had a lovely weekend. It was Ridiculously beautiful in New York City. The perfect occasion to wipe runny noses, and play dress up inside. My kid LOVES Halloween, and wants to be a ghost. It's never too early to practice.In oth...

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Sep 13, 2021
Confianza

Hi there.Yesterday I was talking about how nobody really knows what they're doing, so whatever it is you're thinking about doing, just do it anyway. Because they don't know what they're doing either.This week we covered a lot of ground ranging from...

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Sep 10, 2021