Getting your story out there is an important part of the brand marketing you will need as part of your sponsorship acquisition efforts. This week you will learn about how to get press coverage as a racing driver. In addition to this you will get some...

Since we are heading into the holiday period, here is a fun look at Sebastian Vettel as he reunites with his championship winning RB7 on the Nürburgring, driving a full lap on the Nordschleife alongside David Coulthard in the RB8.

It is the off-season for most race drivers but that does not mean the work stops. This week you will learn some tips on how to best prepare for your next race season. In addition to preparing for next season, I have details on how the MX-5 Cup, the n...