The Science of Telling Your Story

As we start out 2024 in my regular Business of Being a Race Driver Roundup, the science of telling your story is a particular highlight this week. I also look back at more great articles from 2023 and provide you with some general motorsport marketin...

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Jan 02, 2024
The First Driver Development Roundup of 2024!

As we kick off 2024, the first Driver Development Roundup of the year is packed full of helpful information for the junior or aspiring race driver. This week I bring you details of why Racing Prodigy is developing what they call their “e2Real” sports...

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Jan 02, 2024
Happy Holidays!

News that Racers Can Use will be on holiday from December 23rd, 2023, until January 2, 2024 as I take some time off to spend time with family and friends. Thank you for all your support, comments, and suggestions. I would like to take this time to wi...

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Dec 22, 2023
Honda Consolidates Its Motorsport Operations

As Honda finalizes its rebranding of Honda Performance Development, the announcement that it will be involved in the development of the next Honda F1 engine may cause IndyCar even more reason for concern. It is all part of the Business of Motorsport...

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Dec 22, 2023
Extreme H Completes Shakedown of Its Hydrogen Prototype

In a significant move for hydrogen in motorsport, Extreme H has completed the shakedown of its hydrogen prototype race car and I have details. You will also learn about how hydrogen may fit into F1’s future, the third car for the new all-electric STC...

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Dec 21, 2023
Leveraging Partnerships for Real-World Racing Success

This week you will learn how content creator Super GT leveraged partnerships to help him transition from sim racing to the real thing. You will also get a tour of the esports arena at PRI, learn how F1 use virtual 3rd cars and much more. It is all in...

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Dec 20, 2023
Mazda MX-5 Cup Overview & More

The Mazda MX-5 Cup is one of the most successful, single-make development race series on the planet. This week you will find out why it could be your “enabler of dreams.” I also have a bunch of racecraft tips, series news and what is it like to drive...

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Dec 20, 2023
The Importance of Concentration

Concentration is simply the ability to keep a focus on a specific task for a limited period of time. It is about being able to isolate yourself from internal and external noise and disturbance, which occurs in many variations when driving a racecar....

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Dec 19, 2023