This week I have some great sponsorship ideas and inspiration for you. From partnering with eco-friendly businesses to going from hobby to hustle, there is something here to get you thinking as you work to get your sponsors aligned for 2024. All this...
In How Brands Drive Sustainability Through Motorsport Partnerships, professional race driver Alexander Koreiba explains how brands are aligning their green initiatives with strategic motorsport sponsorships. Brands are increasingly aligning themselve...
In this week’s driver development news, you will learn about the new JMF Motorsports Rising Star Award, the prize for the Formula Pro USA F4 champion and a program by the BWRDC to encourage female participation in motorsport. All this and more in thi...
After a meeting between a select elite IndyCar drivers and series executives, the drivers walked away impressed with IndyCar’s plans for the future. In other business of motorsport this week you will get an update on Ford’s F1 plans, the importance o...
The second annual Sustainable Championships Index has been released and you get the details on who leads the pack and how you can download your copy this week. You will also find out how the Pau Grand Prix plans to reboot for a more sustainable event...
This week a Porsche Supercup driver explains why sim racing is an indispensable tool in motorsport. You will also get Porsche’s thoughts on esports and details on an expansion of sim racing in this year’s edition of the Motorsport Games. All this and...
This week I have more racecraft advice from prominent driver coaches to help you prepare for 2024. I also have information on two upcoming racecraft seminars you might want to attend, two driver fitness exercises you can conduct at home if you have l...
Yes, you still need business cards in motorsport and in today’s Business of Being a Race Driver you will learn some tips and tricks on handing them out. Also featured this week is a free sponsorship research template that you can download, advice on...
This week the Driver’s Eye is on Daan Arrow as he races a Mercedes AMG GT3 at Portimao in the rain.
This week in Driver Development you will find out how adaptive technology is enabling race drivers with disabilities to compete and win on track. You will also find out about a new global Formula Woman competition, using sim rigs to train and a new p...
