Why sponsorship activation is key to a successful business relationship is just part of what is covered in this week’s Business of Being a Race Driver. You will also learn about the importance of communication and PR, the cost of GT racing and more!...
Sage Karam opens up on his mental health journey in this edition of the Driver Development Roundup. I also have advice on how to master a driver debrief, Motorsport UK’s new accessibility initiatives and much more! Becoming a Professional Race Driver...
Gucci is entering Formula 1 as Alpine’s title sponsor next year and this week’s Business of Motorsport Roundup has all the analysis you need. I also have details on the business of the Indy 500, the latest sponsorship deals and more. Motorsport Indus...
How AIX Racing uses their sim to prepare for Formula 2 races is just part of what is covered in this week’s Sim Racing Roundup. I also have SimCraft’s partnership with the International Council of Motorsport Sciences, why Lewis Hamilton doesn’t use a...
David Coulthard drove a Gen4 Formula E car in Monaco a few weekends back and you will see and read how it went in this week’s edition of the Sustainable Motorsport Roundup. I also have details on synthetic fuels at the Nürburgring and the Ferrari Luc...
Winning races is no longer enough. In today’s ultra-competitive motorsport landscape, every driver on the grid is fast — so what sets you apart? In this week’s episode of the Motorsport Prospects Podcast, Alexandra Schieren joins me to make the case...
Will the new breed of GT3 cars price out customer racers? That’s the questioned posed to SRO’s Stephane Ratel and you will hear his thoughts on the topic in this week’s Racecraft & Race Cars Roundup. I also have Ayrton Senna’s track notes, Dome’s...
Budgeting for Formula 4 is just some of what you learn in this week’s Business of Being a Race Driver. I also have advice on building a brand in motorsport and more! The Business of Racing Trust Isn’t Given, It’s Proven — Featuring Ludovic Peze In mo...
Mercedes-Benz Canada has launched a $50,000 motorsport scholarship and I have the details in this week’s Driver Development Roundup. I also have details on the importance of team debriefs, what’s coming up on the podcast and much more! Becoming a Pro...
The F1 paddock has becomes a startup deal hub and in this week’s Business of Motorsport Roundup you will find out why. I also have details on why this weekend’s Canadian Grand Prix is thriving and much more. Motorsport Industry News The Hottest Place...
