Hi ,You’re getting this email because you signed up to be notified when I host workshops or webinars, and to get access to the replays and resources when they're available.You can always come back to this page to see what’s new:👉 https://simpli...

Hi ,We are heading into December, which is one of my favorite months because it forces a level of honesty that the rest of the year often hides.You look back and notice the wins.You notice the progress.And if you are anything like me, you also notice...

Hi ,The Wrap-Up: Building Your Messaging HouseLet’s zoom out for a second.You now have a staircase.Not a website. Not a product description. Not another pitch.A clear, repeatable story.Here’s how it goes:Have you ever worried about money?We know how...

Hi ,Step Five: The End ResultYou’ve named the problem.You’ve shown empathy.You’ve offered the solution.You’ve promised a transformation.Now it’s time to show them what life looks like on the other side.The fifth and final step is The End Result....

Hi ,Step Four: The ChangeLet’s go back to our story.Your customer’s in a hole.You called out the problem.You showed empathy.You threw down a rope.Now they’re climbing.The fourth step in the staircase is The Change.The transformation.It’s not jus...

Hi ,Step Three: The AnswerMost businesses introduce their product way too early.They lead with the offer, the features, the “what it does.”But your product isn’t the story.It’s the rope.The third step in the staircase is The Answer.And in this s...

Hi ,Step Two: EmpathyYou’ve just named the problem.Your customer sees themselves in the story.Now comes the moment that separates you from every other business trying to sell them something.You say, “We know how you feel.”That’s it.That’s the second...

Hi ,Step One: The ProblemLet me give you two ways to answer the question, “What do you do?”Option A:“I own a gym.”Option B:“I help men in their 50s add 10 years to their life.”Which one gets your attention?The first is a fact.The second is a *problem...

Hi ,Imagine this:It’s Halloween night.Your porch light is on.You've got bowls of candy.But no one’s coming to your door.Why?Because you forgot the front steps.There’s no way to get to your porch.No ladder. No ramp. Just an awkward 8-foot drop.That’s...

Hi ,Nobody wants to buy a drill.They want a hole in the wall.But let’s be honest… they don’t even want the hole.They want to hang up that cute photo of their dog dressed like a pirate.Or that moody art print they bought on a whim and now pretend to u...