Two weeks ago, I received a terse, “Disgrace to the martial arts! Please stop!” message in response to my email that the certification program that was authored by 18 academic experts in the fields of child psychology, kinesiology, communication skil...

It costs a lot more to market to attract, engage, and enroll a new student than it does to retain a student another month.I reviewed the important math that every school owner needs to stay on top of a couple of weeks ago.Today, let's talk about How...

Hi ,I am officially 61 years of age today. I've been a full-time martial arts instructor for 45 years and I still love this stuff!In celebration of my 22,265 trips around the sun, we're reducing the MATA Certification by $100 so you can join for $197...

Hi ,Let's get the math out of the way.Marketing MathThis is a short but serious post on the three calculations you must know for your school's marketing.The Important Math for Martial Arts SchoolsKickingI had a great conversation with an Empower Kick...

Hi ,The feedback and response to last week's email, What Your Must Do to Make Next Year the Best Year was great. As promised, here is the next step. You can only make smart marketing decisions if you know these three important numbers.This are short,...

Hi ,As we're winding down another crazy month, here is the first of a few posts that will help you to review 2021 and set new goals for 2022 that will make a HUGE difference in the success of your school and your personal life.You're welcome to share...

Hi ,Here are two articles from MATA that will teach you how to generate massive sales for Black Friday and Christmas.Retail Sales StrategiesInterview with James TherosYour Biggest Retail Sales DaysWebsite ExampleAlso, here is a website example from G...

Hi ,I’m doing a webinar today at 2pm EST that will help you prepare for 2022.Webinar: Martial Arts Instructors: Are You the Right Person for This Job?You are invited to a Zoom meeting today. When: Nov 2, 2021 02:00 PM Eastern Time (US and C...

Hi ,I’m doing a webinar today at 2pm EST that will help you prepare for 2022.Webinar: Martial Arts Instructors: Are You the Right Person for This Job?You are invited to a Zoom meeting today. When: Nov 2, 2021 02:00 PM Eastern Time (US and C...

Hi ,I’m doing a webinar today at 2pm EST that will help you prepare for 2022.Webinar: Martial Arts Instructors: Are You the Right Person for This Job?You are invited to a Zoom meeting today. When: Nov 2, 2021 02:00 PM Eastern Time (US and C...